It all started in 2003 when Reema Khan noticed a clear demand for her eyebrow shaping services. With women driving all the way from separate suburbs to her beauty salon on the North Side of Chicago, just for a short threading session, Reema saw the opportunity in this vertical. Realizing the potential and the increasing acceptance of threading, Reema explored her opportunities. Armed with her threading expertise and a mission to educate people about threading, she launched her first brow bar at a local mall in Chicago.
With the success of the first brow bar, Reema knew that this was just the beginning. With a background in business education, beauty business and years of experience, Reema took this salon business to the next level and made her salon services even more accessible by offering her brow services at many more kiosk locations in malls. In 2004, Reema opened two s.h.a.p.e.s Brow Bar locations with one in Chicago’s Ford City Mall and the other in North Riverside Mall. Equipped with great brow shaping techniques, an affordable price point, solid marketing strategy and a growing demand, s.h.a.p.e.s Brow Bar began seeing success.
Now, with over 65 locations throughout six states and continual rapid growth, s.h.a.p.e.s Brow Bar went from one girl’s vision, to a flourishing business.
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